Advertise to people who came for the topic

Not to a profile of them. An ad on Muhamor is a labelled sponsored publication in one of 54 topic categories, on a platform where people write in 31 languages. We never profile readers: no retargeting, no pop-ups.

Updated

Three formats, prices on the label

Per 7 days, up to 28 days in one booking. What you see at checkout is what you pay, and every format shows impressions and clicks on your “My ads” page.

FormatPrice
Sponsored publicationThe feed of one topic category, marked “Ad”, at most 1 per 10 regular publications. A full publication page with open comments, listed in the public ads catalogue.$25per 7 days
Category pinAbove everything else in one topic category, only 1 pin per category. Seen by everyone who opens the category, except people with Premium; includes the publication page.$80per 7 days
Home page pinThe English or the Russian home page, 2 slots per language, first come first served. The widest reach.$200per 7 days

From idea to live in four steps

  1. Write it like a member

    A useful publication beats a banner: tell a story, show results, answer questions.

  2. Pick where and when

    Choose the format, the category or home page language, and the start date.

  3. Pay with Stripe

    Card payment, invoice with VAT details. Reverse charge for EU businesses where it applies.

  4. Review, then live

    A moderator checks every placement before it shows. If we reject it, you get a full refund. We may ask for proof of claims.

How ads work here

The rules are the same for everyone, ads included.

Every placement is labelled “Ad” and shows who the advertiser is. Ads are placed by topic, and on the home page by language — we never profile readers. Comments under them stay open, and advertisers cannot delete criticism. All links are marked as sponsored; ads earn no points and never enter rankings. And we do not sell advertising aimed at audiences in Russia.

No gambling, get-rich-quick schemes, miracle cures, adult content, weapons or political ads. The full list is in the advertising policy.

Advertiser questions

Can I target an audience?

You choose the topic category, or the home page of one language. We do not target ads using personal data, profiling or sensitive data.

How does the review work?

A moderator reviews every placement before it goes live and may ask you for changes, proof of claims or licences first. If it is rejected, the payment is refunded in full.

What do you not accept?

Gambling, get-rich-quick and unlicensed investment schemes, miracle cures and prescription drugs, adult content, weapons, tobacco, counterfeit goods, political ads and anything illegal in the EU. The full list is in the advertising policy.

Can I advertise to readers in Russia?

No. We do not sell advertising targeted at audiences in the Russian Federation. Russian-language ads for readers elsewhere are welcome under the same rules.

Do I get an invoice?

Yes, Stripe issues a receipt for every payment. EU businesses can enter a VAT number for reverse charge where it applies.

What if you remove my ad?

If we remove a placement through our fault, unused days are refunded pro rata. If it breaks the policy or the law, there is no refund, but you receive a statement of reasons and can appeal.

Can I talk to someone about a bigger campaign?

Yes. Write to hello@muhamor.com with the topic, dates and budget, and a person will reply.

More answers in the help centre.

Have something worth telling?

Create an ad in a few minutes, or write to hello@muhamor.com for bigger plans.

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